Joico Color Balance Purple Shampoo Skincare instantly filling in those lost

instantly filling in those lost amino acids

Contains LifeXtend complex to help fortify hair and ColorKeeper to help extend color

Contains UV and heat protection to guard against colour loss and prevent thermal styling damage

damaged or keratin treated hair

- Metallic

Joico Color Balance Purple Shampoo Skincare instantly filling in those lostMay the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase serve and protect a whole new meaning. The unique color correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy. And theres more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here.