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David Sutton, a spokesperson for Altria, which makes Marlboro and other brands that come in menthol, defended keeping menthol cigarettes on the market

The observed age-related increase in smoking intensity may be attributed to the greater tobacco use experience and longer smoking history among older individuals

While the long-term health impacts of pouches are still uncertain and side effectslike gum irritation and negative gastrointestinal and cardiovascular symptomshave been reported, she noted, any possible adverse effects pale in comparison to those associated with cigarettes

However, the brand underwent a major repositioning in the 1950s when market research indicated rising demand for stronger tobacco flavours among male smokers

Theyre creamy, gentle, and very forgiving

Marlboro now controls roughly 40.5% of the total US cigarette category and close to 59.4% of the premium segment, according to Altrias 2025 reporting